Neuropolitics: How Our Brains Control Our Voting Behavior

Left and right correspond to certain types of people whose brains work differently. How will this affect voting behavior, and how can politicians exploit these differences?

Bernie Sanders, a popular candidate among left-wing Americans because of his friendly grandfather image.

The difference between left and right
Political strategists have known for some time that a switch from a 'left' to a 'right' party is relatively rare. Voters are much more likely to switch from one 'left' party to another or to a center party. from recent scientific research, in which brain scans were carried out on subjects who also made their political preferences clear, it appears that this has a neurological cause. The birth of the neuropolitics. There are clear brain differences between liberals and conservative people. In the United States, the division between liberal and conservative has been fairly accurately reflected in Democrats and Republicans during this time. In the past, this was not necessarily the case (until the 1970s, white southerners voted massively Democratic, because the Republican party was that of the hated Unionists in the American Civil War).

How do you attract left-wing votes?

Hillary Clinton is politically the most mainstream candidate, so he can appeal to both left and right voters.

Left-wing voters are very sensitive. They are strongly addressed by solidarity and talking things out. A popular leftist leader must not have fallen on his mouth. Feeling and respect are very important to the left-wing voter. A visit to a nursery and cuddling babies and young animals is therefore an absolute must for the president-to-be. He must connect and make peace. If you want to denigrate a political opponent to the left-wing voter, emphasize his harshness and rudeness. Or narrow-mindedness, because left-wing voters are more optimistic than average. With an optimistic vision of the future, you score well with left-wing voters. So make sure that it becomes and remains the main part of your message.
Downplay 'right-wing' themes with a woolly story, or emphasize left-wing causes or solutions, such as understanding, redistribution and the like.

And how do you attract right-wing votes?
Right-wing voters want as leaders a strong-willed, dominant man (or masculine woman) that they can rely on. Think Putin, with his cool photo shoots on safari.
Right-wing voters are drawn to a clear story whose logic they can easily grasp.
Fear propagation is essential. Due to their overdeveloped amygdala, right-wing voters are extremely sensitive to dangers. Psychological research also shows that the right reacts very aggressively to angry facial expressions. If you want to blacken a political opponent with the right-wing voter, make sure that he has an angry, threatening facial expression, preferably with a dark background. Solutions in which violence plays an important role, such as deploying the army or the police, are also very appealing to the right-wing voter. Right-wing voters are extremely drawn to distant, new horizons, such as the Wild West in the past and now the rest of the solar system. With regard to the latter, the undersigned is the extreme right.
On election day, a few more tricks can be used to get voters to vote on the right. A surprising one: hand out cleaning wipes at the polling station. Furthermore: arrange a source of stress, for example by building in time pressure, or a false flag attack, see later. Or sow confusion: when people no longer have an overview of the situation, they vote conservative. Sharing liquor also helps: drunken voters vote more conservatively. The most effective is to commit a terrorist attack or in some other way just before election day to terrify. For example, have some hooligans or women in burqa post at the polling stations.

His civilized demeanor, which appeals to many left-wing voters, makes Ted Cruz seem moderate. Appearances are deceptive: he is much more right-wing than the crude but pragmatic Donald Trump.

How can you cunningly attract both left and right voters?
Left and right both have about the same amount of support. There are countries, such as the United States, where the right is in the majority, and countries, such as the one in Latin America, where the left is more successful. If you want to win the elections, make sure you address both left and right voters, without pushing the other group off too much.

Most importantly, radiate clear leadership and authority, in a mild, unifying way. This appeals to both groups of voters. Have the necessary beautiful women walking around the campaign meetings. That impresses right-wing voters without repelling left-wing voters, if you don't overdo it (like presidential candidate Donald Trump does). As a 'family man' you address the feeling of the left-wing voter and the need for security of the right-wing voter. So let wife and children show up often. For female presidential candidates, such as Hillary Clinton, this actually weakens the chances: by conservative voters she is then seen as a degenerate mother.

7 thoughts on “Neuropolitiek: hoe onze hersenen ons stemgedrag bepalen”

  1. Ik denk dat het ook aan de tijdsgeest onderhevig is. Het is een kwestie van hebben, en meer willen, en hebben maar het willen houden.
    In tijden van overvloed is er plaats voor expansiedrift. Dan willen we meer en beter. In tijden dat ons hebben en houden bedreigt wordt, is er de neiging ons terug te trekken om te beschermen wat we hebben.
    In het extreme andere geval (armoede) werkt het ook; armoede leidt ook naar de wil naar meer en beter. Daarom stemt de moslim bevolking overwegend links.

  2. Dit is natuurlijk wel bekend, hier spelen de kandidaten en hun achterliggende bewegingen ook op in. Allerlei triggers worden gebruikt om de hersenen van de kiezers te beinvloeden. Vooral angst speelt hierbij een belangrijke rol.

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